speech genre

The article considers online conman discourse as a special type of marketing discursive practice: its communicative purpose, agents and clients are defined; the main speech genres and communicative strategies and tactics, which are implemented in them, are singled out and analyzed through the prism of Tony Robbin’s marketing sales funnel; the inexpediency of its attribution to fraudulent discourse is substantiated.

The article deals with the analysis of reader comments in American media discourse to identify the signs of privacy and publicity in this genre. The relevance of the study of reader comments is due to their significant role in the formation of the public sphere.

The speech act of refusal is an undesirable speech act that can cause negative emotions in the interlocutor and requires mitigation tools in order to maintain effective and conflict-free communication. The mitigation tools are seen as acts or pragmatic moves that accompany refusal to communicatively support the addressee and, taken as a whole, form a speech genre. Like other speech acts and genres, refusal has ethnocultural specificities, which if ignored can lead to sociopragmatic failures in intercultural communication.

In online reviews of medical services, the consumer’s assessment of the doctors’ communication skills and their professional tact is an essential feature of the genre. According to the target audience, this parameter is vital for the overall assessment of the quality of medical service. The empirical base represents the reviews of doctors posted on the websites of specialized online publications and forums. Based on the analysis, positive and negative patients’ assessments of the doctor’s communication skills and professional tact were identified.

The article examines the politeness of medical workers – how it is reflected in the genre of reviews on the consumption of medical services published on the Internet. Methodologically, the work fits into the traditions of discourse studies, semantic and stylistic studies. Theoretically, the article is based on the ideas of media linguistics, discourse studies, genre studies, semantic syntax and stylistics.

The article analyzes major linguistic and pragmatic properties of utterances that native Russian speakers classify as ‘zamechanie’ (roughly, critical remark). The purpose of the research is twofold: firstly, to answer the question whether ‘zamechanie’ can be seen as a speech genre and, secondly, to determine its position on the “politeness – anti-politeness” scale. The analysis is based on the data from the Russian National Corpus and recordings of oral speech collected by the author.

The article examines scholarly reviews in terms of communicative categories of politeness and antipoliteness, as well as the strategies associated with them. It offers a generalized description of the scholarly review as a speech genre, highlighting key parameters for analyzing (anti-)politeness: the roles of participants, communicative-pragmatic relations between them, and the conflict potential inherent in the critical evaluation of another scholar’s work. The authors propose adapting G.

The article is devoted to the characteristics of the genre of public apology in the semantic and pragmatic aspect in the Russian mass media space. The choice of the subject is due to the growing popularity and increasing frequency of apologies made through media and social networks. This trend can be explained by changes in the socio-cultural landscape and the transformation of societal value orientations.

The paper considers the speech genre “Journalist’s Notebook” on the material of Ilya Ilf’s “Notebooks”. The basic intensional feature of this genre is the fixation of observations and reflections expressed in words and statements noticed by the attentive and ironic writer. The journalistic notebook is a set of vivid speech examples recorded as material for further use in journalistic articles and fiction texts.

The article presents analysis of the genre repertoire of electronic communication between a lecturer and a student, as one of the new areas of Internet communication, which has not been the subject of linguistic and genre analysis. The article offers and substantiates a classification of identified speech genres. The relevance of the topic is determined by the fact that this business form of communication is becoming preferable in modern pedagogical discourse due to numerous social and technological processes.