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The article deals with peculiarities of evaluating Internet news comments. The author raises the questions of the object of evaluation, methods of its expression and innovations of the modal-temporal perspective for the genre nature of comments. To answer these questions, the author analyzed comments on the short media stories that received an active reader response. The methodology is based on the understanding of a media text as a multi-textured organization and the correlation of the content of a media story and comments on it.

The author analyzes the text of M. Yu. Lermontov’s “Blue mountains of Caucasus, greetings to you!”, which is significant for Russian culture. The study shows that, by its genre, this text is an encomium – a eulogy in honor of a deity or hero, originally in a verse form. The genre of the text determines its eloquent form, in particular periodic and foot rhythmization, which bring this miniature closer to the sound of the verse. Foot rhythmization gives the text the form of rhythmic prose; the interpretation of this text as a “poem in prose” (e. g.: V.

The article examines the correlation between the media format in social media (for example, messages on a social network or instant messenger) and the genre as a typical communicative practice of using this format for certain pragmatic tasks. The theoretical ideas of the article are illustrated by the results of observation of social media messages collected using big data technology to study the image of the city of Arkhangelsk.

The article deals with the genre of “master class” within the structure of gardening discourse. The author attempts to identify the discourse forming features of the genre in three different communicative forms: spoken live communication, online coaching, and to analyze the researched empirical material focusing on the linguistic features of the discourse. The proposed analysis is carried out using general scientific methods, incorporating interpretive method, contextual analysis, and comparative analysis.

 The article deals with the problem of genre in translation studies. The hypothesis of the study is the idea of the genre shifts emerging at the moment of interpreting within the genre of a TV interview. The authors discuss the ways of interpreting the genre. In accordance with the functional-linguistic approach to the analysis of speech genre, the authors consider the ways in which the linguistic personality of the interpreter verbally regulates the translation of the genre.

The article considers the category of “family resemblance” and the related category of “basic models” in the aspect of genre analysis using the example of two early works of N. M. Karamzin: the translation of S. Gesner’s idyll “Wooden Leg” and the first original story “Eugene and Julia”. The theory of “basic models” by J. Lakoff, created by the researcher for the needs of cognitive linguistics, with some reservations and modifications can be applied to the analysis of genre structures of both speech and literary genres.

Nowadays some experts call the multimedia longread the heir of the traditional journalistic genres. The longread successfully combines texts, illustrations, video materials and other elements aimed to attract the reader and holding their attention. The complicated longread in the Internet media is opposed to the short and simple shortread which occupies the main place in the information flow of modern people. The experts are alarming about the declining interest in reading long texts (primarily books) among young people.