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The article considers the category of “family resemblance” and the related category of “basic models” in the aspect of genre analysis using the example of two early works of N. M. Karamzin: the translation of S. Gesner’s idyll “Wooden Leg” and the first original story “Eugene and Julia”. The theory of “basic models” by J. Lakoff, created by the researcher for the needs of cognitive linguistics, with some reservations and modifications can be applied to the analysis of genre structures of both speech and literary genres.

Nowadays some experts call the multimedia longread the heir of the traditional journalistic genres. The longread successfully combines texts, illustrations, video materials and other elements aimed to attract the reader and holding their attention. The complicated longread in the Internet media is opposed to the short and simple shortread which occupies the main place in the information flow of modern people. The experts are alarming about the declining interest in reading long texts (primarily books) among young people.

The article analyzes folk curses that have an emotional charge and relate to abusive language. Most often they are psychological or domestic in nature. Mostly, this kind of curse is pronounced unconsciously during a domestic quarrel or other conflict. They can be considered as a communicative, imperative and expletive formula. The purpose of the study is to analyze curses in which the speaker expresses dissatisfaction and indignation towards the listener.

This research presents the analysis of a comment as a reactive speech genre. The authors focus on its specific variation – Internet comment on various online materials (news, posts, blogs), widely presented in virtual communication. The purpose of the article is to substantiate the position that the Internet comment is a hybrid speech genre which is characterized, on the one hand, by the features of a traditional comment as a secondary genre and, on the other hand, by special features resulting from the virtual communication environment.

In the basis of a special area of genre PRology as a branch of the science of public relations the authors put the criterion of the diversity of PR-information in multi-channel public communication via new media. As a subject of genre PRology, the authors consider convergence of information formats of a PR text in a multi-channel PR. In the genre revision of PR communication in social media, the genre transformations of PR texts are influenced by the following factors: 1) technological, 2) intentional, 3) structural.

The article analyzes linguistic means used for boosting which is considered a crucial metadiscourse strategy regularly employed in the genre of research article abstracts. The study aims at identifying the types of booster and the frequency of occurrence of boosting markers in Russian-language research article abstracts in the field of soft and hard sciences. The study makes an attempt to reveal differences in the use of these metadiscourse patterns and suggest reasons for the uneven distribution of boosters in the two corpora.