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Speech genre: the unit of product structuring of speech activity

The article discusses the problem of speech genre theory development. 

There are three specific areas that require either  extending interpretations of the speech genre concept, or imposing a new specializing term.

First, intergenre phenomena of administrative discourse remain outside speech genre. Then, the concept of genre is not relevant for discursive activity product analysis, because it is associated with oral and written text. Finally, in speech genre theory seems to be perspective study of the cognitive and psycholinguistic aspect.

A dual cognitive-communicative unit “speech tactics / tactical move” is suggested as a unit of speech activity product structuring. Its advantages are discussed: it allows to structure and model intergenre phenomena, gives the opportunity to analyze a discourse activity product of oral interpersonal  administrative communication, and takes into consideration the cognitive and psycholinguistic basis of speech activity.

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