• English
  • Русский

Pragmatic Aspects of TED Talks as a Specific Speech Genre (Through the Lens of Discourse Markers’ Use)

This is an open access article distributed under the terms of Creative Commons Attribution 4.0 International License (CC-BY 4.0).

The article presents the analysis of the speech genre aspects of TED talks, identifies their place in the speech genre hierarchy, their reference to the communication sphere and specifies their chronotopos peculiarities. Genregenetic properties of TED talks, forming their model, are analyzed through the research of their pragmatic framework constituted by discourse markers: through the aspects of discourse organization, the addressor and the addressee’s interaction, the author’s selfpresentation. The research is based on the comparison of discourse markers’ use in TED talks and university lectures, as well as in TED talks of male and female presenters. The research showed that a TED talk is a separate speech rhetorical genre which is different from other spoken popular science genres and other types of lectures. It is realized as a primary genre in real communication and as a secondary one in the Internet communication. The genre peculiarities of TED talks are defined by their rigid chronotopos and elaborate preparations. TED talks are characterized by compact composition, deliberate structural and logical transparency and preciseness, strong orientation to the addressee’s needs, dialogue nature and persuasiveness.

  1. Andreeva S. V. Konstruktivno-sintaksicheskie edinitsy ustnoi russkoi rechi [Constructive-syntactic units in Russian spoken discourse]. Saratov, Izd-vo Sarat. un-ta, 2005. 192 p. (in Russian).
  2. Boldyrev N. N. Interpretiruiushchaia funktsiia kognitivnogo konteksta [Interpreting function of the cognitive context]. In: Iazyk, soznanie, kommunikatsii [Language, conscience, communications]. Moscow, MAKS Press Publ., 2017, pp. 32–42 (in Russian).
  3. Caliendo G. The popularization of science in webbased genres. In: G. Bongo, G. Caliendo (eds.). The Language of Popularization : Theoretical and Descriptive Models, Bern, Peter Lang, 2012, pp. 101–132.
  4. Caliendo G., Compagnone A. Expressing epistemic stance in university lectures and TED talks : A contrastive corpus-based analysis. Lingue e Linguaggi, 2014, no. 11, pp. 105–122.
  5. Cherniavskaia V. E. Kommunikatsiia v nauke : normativnoe i deviantnoe. Lingvisticheskii i sotsiokul’turnyi analiz [Communication in science : norms and deviations. Linguistic and socio-cultural analysis]. Moscow, LIBROKOM Publ., 2011. 240 p. (in Russian).
  6. Dubrovskaia O. N. Slozhnye rechevye sobytiia i rechevye zhanry [Complicated speech events and speech genres]. Zhanry rechi : sb. nauch. statei [Speech Genres : coll. of sci. art.]. Saratov, GosUNTs “Kolledzh”, 1999, iss 2, pp. 97–102 (in Russian).
  7. Kharlamova T. V. Tekstoobrazuiushchie sredstva v ustnoi rechi [Text forming means in the spoken discourse]. Diss. Cand. Sci. (Philol.). Saratov, 2000. 241 p. (in Russian).
  8. Kotiurova M. P. Plotnost’ nauchnogo teksta : podkhody k ee izucheniiu [Density of the academic text : approaches to the research]. M. P. Kotiurova (ed.). Stereotipnost’ i tvorchestvo v tekste [Stereotypes and Creativity in the Text]. Perm’, Perm. gos. nats. issled. un-t, 2007, iss. 11, pp. 142–155 (in Russian).
  9. Markasova E. V., Tian’ Ven’tsziuan’ Manipulative function of the pronoun my in Russian and Chinese. Speech Genres, 2016, no. 2(14), pp. 80–87 (in Russian).
  10. Matiashevskaia A. I. Variation and variability of a spoken popular science genre. Speech Genres, 2017, no. 2(16), pp. 220–225 (in Russian).
  11. Nechaeva N. V. A popular public lecture of the genre TALK : language and style aspects. Proceedings of Russian State Pedagogical University named after A. I. Hertsen, 2016, no. 180, pp. 17–22 (in Russian).
  12. Nosova O. E., Medvedeva A. V. Linguocultural aspects of communicative strategies and tactics in the genre of a public academic lecture (based on the English language). Russian Journal of Humanities, 2018, vol. 10, no. 4–3, pp. 179–194 (in Russian).
  13. O. B. Sirotinina (ed.) Funktsional’nye stili i formy rechi [Functional styles and forms of discourse]. Saratov, Izd-vo Saratov un-ta, 1993. 168 p. (in Russian).
  14. Scotto di Carlo G. New trends in knowledge dissemination : TED Talks. Acta Scientiarum Language and Culture, 2014, no. 36, iss. 2, pp. 121–130.
  15. Scotto di Carlo G. Pathos as a Communicative Strategy for Online Knowledge Dissemination : The Case of TED Talks. 3L : Language, Linguistics, Literature. The Southeast Asian Journal of English Language Studies, 2015, vol. 2, iss. 1, pp. 23–34.
  16. Shchipitsina L. Yu. Web-lecture as a genre of spoken Internet communication. Speech Genres, 2019, no. 3(23), pp. 215–226 (in Russian).
  17. Sherstianykh I. V. Discourse markers as a means of speech genre organization (based on the analysis of the lexeme Pravda). Speech Genres, 2016, no. 1(13), pp. 42–49 (in Russian).
  18. Shmeleva T. V. Condensation of genres as a trend in media sphere. Speech Genres, 2018, no. 4(20), pp. 270– 276 (in Russian).
  19. Shmeleva T. V. Model’ rechevogo zhanra [A speech genre model]. Zhanry rechi : sb. nauch. statei [Speech Genres : coll. of sci. art.]. Iss. 1. Saratov, GosUNTs “Kolledzh”, 1997, pp. 88–99 (in Russian).
  20. Shmeleva T. V. Zhanr v sovremennoi mediasfere [Genres in modern media sphere]. Zhanry rechi : sb. nauch. statei [Speech Genres : coll. of sci. art.]. Iss. 8. Saratov, Moscow, Labirint Publ., 2012, pp. 26–44 (in Russian).
  21. Sirotinina O. B. Are there any peculiarities in making academic texts more effective? Philology in the XXI century, 2019, special iss. pp. 269–275 (in Russian).
  22. Sirotinina O. B. Nekotorye razmyshleniia po povodu terminov “rechevoi zhanr” i “ritoricheskii zhanr” [Some speculations on terms “speech genre” and “rhetorical genre”]. Zhanry rechi : sb. nauch. statei [Speech Genres : coll. of sci. art.]. Saratov, GosUNTs “Kolledzh”, 1999, iss 2, pp. 26–31 (in Russian).
  23. Talanina A. A. An online lecture as an Internet genre. The World of the Russian Word, 2018, no. 2, pp. 17–22 (in Russian).
  24. Viktorova E. Yu. Spetsifika russkoi nauchnoi rechi skvoz’ prizmu upotrebleniia v nei diskursivov (opyt sravneniia russkogo i angloiazychnogo nauchnogo diskursa) [Specificity of Russian academic discourse through the lense of discourse markers’ use in it]. M. A. Kormilitsyna (ed.). Problemy rechevoi kommunikatsii : mezhvuz. sb. nauch. tr. [Problems of Speech Communication : coll. of sci. art.]. Saratov, Izd-vo Sarat. un-ta, 2016, iss. 16, pp. 83– 100 (in Russian).
  25. Viktorova E. Yu. Vspomogatel’naia sistema diskursa : problemy vydeleniia i funktsionirovaniia [Sattelitic discourse system : problems of identification and use]. Diss. Dr. Sci. (Philol.). Saratov, 2016. 617 p. (in Russian).
  26. Zabolotneva O. L. Lingvokul’turologicheskie i sotsiolingvisticheskie osobennosti lektsii [Linguo-cultural and socio-linguisctic aspects of lectures]. Diss. Cand. Sci. (Philol.). Cheliabinsk, 2007. 194 p. (in Russian).
Full Text (PDF):
(downloads: 169)