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The article considers the genre aspects of entering into the culture. In the description model, genres are high-lighted marked on the status of speaking and from the point of view of broadcast values, phatic and learned genres, the genres of new media formats. The study is conducted on communications with the participation of a particular primary school child. For example, it shows the genres of family communication which display one of options the social norms as a whole; the genres of academic, entertainment and media discourses that are oppositely each other’s repertoire, values, goals, channels of communication.
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