International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)


Genre of New Year greetings in social networks

The article examines the content and stylistic features of modern greeting discourse in social networks based on the texts of the professional community of business coaches and communication specialists in social networks. This type of greeting discourse is conventionally referred to a written electronic formal professional discourse variety. The content and style of these texts, on the one hand, preserve the cultural traditions of greeting speech rhetoric, on the other hand, they require innovative ideas and new means of expression.

Public Internet discussions on faith: The problem of persuasion effectiveness

Considering effective communication, linguists traditionally focus on the type of the addressee and the conditions of their interaction with the addresser. The paper analyzes some transformations of oral genres on the Internet, including public discussions on the role of Orthodox faith in modern life, the functions of the religion in the spiritual and moral education of the contemporary society and its relation to the scientific breakthroughs of the 21st century. The analysis of video materials shows that their main addressee is the youth audience.

Genre individuality of Instagram social net

The article presents an analysis of the Instagram Internet service genre features. The place and importance of Instagram among Internet communication social services are discussed.

On the Internet genre of ritual (based on new baby greetings)

The article focuses on the genre characteristics of online new baby greetings. The author investigates texts appearing in three cultures – Russian, German and Polish with a reference to earlier observations of «adult» greeting presented in the article «The Mental Scenarios and the Internet Centre Etiquette of Different Cultures (based on online greeting in four languages)» (2012). The author regards internet genres as remarkably similar to folklore and therefore likely to reflect the national culture-related way of thinking in a particular period of time.

The construction of genre typology of the social media

This article focuses on the development of a new trend in the digital genre theory of the computer-mediated communication (CMC). It is an extension of the offline genres theory but appled to the communicative space of the world wide web. The task of of defining criteria for the speech genres in the communicative space of the Internet is extremely complex and many-fold.. As a result we observe a diversity of classifications of the newcommunicative environment which arise under the influence of social media.


The article discusses the product of the blog hypergenre’s transformation in modern instant messaging applications as a further development of blogosphere discourse genres using the example of Telegram service. The novelty of blog channels in Russian and international Internet space and their growing popularity determine the relevance of the research.

Internet anecdotes: some structural types

The article highlights and analyzes the new structural types of modern Internet anecdotes, which are significant for an anecdote as a speech genre. The systematization of these types is relevant for the theory of speech genres and the typology of Internet communication: see the growing popularity of this genre and a large number of linguistic, folklore, culturological, etc. studies on the genre of anecdote.

Online petition as a genre in the context of feminist discourse

The paper explores the online petition as a genre in feminist discourse. The author aims at revealing how the meanings are constructed that characterise modern feminist discourse as well as how structural and textual features are related to the social charge of the genre. The data contain 18 online petitions written in different countries, whose authors set the task to change the position and living conditions of women.

Interactive advertising In а multilingual society: Diversification of the genre

An important feature of advertising in social networks is its interactivity which transforms passive recipients into active participants of the advertising process. Internet users can ban an advertiser or, conversely, subscribe to its news. Moreover, they can post their evaluation of products and services, share advertisements with other users, cite and allude to commercials in virtual discussions, and use them as the basis for compiling their own advertisements.

Polyformat messenger Telegram as a genre 2.0

The study is devoted to the concept of genre 2.0 development, the identification of problem areas of modern virtual genre studies and relevant approaches to its analysis. The article analyzes communicative, morphological, lexical, syntactic and paralinguistic features of communication in the messenger as a new genre 2.0 of Internet-communication.