The article discusses the problem of speech genre theory development. There are three specific areas that require either extending interpretations of the speech genre concept, or imposing a new specializing term. First, intergenre phenomena of administrative discourse remain outside speech genre. Then, the concept of genre is not relevant for discursive activity product analysis, because it is associated with oral and written text. Finally, in speech genre theory seems to be perspective study of the cognitive and psycholinguistic aspect.