разговорная речь

In different speech situations, a person manifests themselves as a representative of various social roles. People living in apartment buildings acquire the status of neighbors and perform roles corresponding to this status. Neighbors’ communication is goal-oriented: it is aimed at solving everyday problems, strengthening relationships and meeting communication needs.

The article attempts to explicate the stylistic figure of the oxymoron as a phenomenon that shows the representation in the sphere of language of a specific property of human consciousness and the picture of the world structured by it – the presumption of the unsubstantial nature of opposites and the possibility, on this basis, of their discursive actualization in the formulas of semantic synthesis.