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In the basis of a special area of genre PRology as a branch of the science of public relations the authors put the criterion of the diversity of PR-information in multi-channel public communication via new media. As a subject of genre PRology, the authors consider convergence of information formats of a PR text in a multi-channel PR. In the genre revision of PR communication in social media, the genre transformations of PR texts are influenced by the following factors: 1) technological, 2) intentional, 3) structural.

The monograph under review is an analysis of the modern state and perspectives of the Theory of Speech Genres development. This theory as offered and worked out by Michael M. Bakhtin belongs to a leading trend of the communication studies in Russia. The authors of the book are well known specialists in this field of the Humanities.

The article verifies the hypothesis that Leo Tolstoy’s diary has the form of a hidden dialogue of the writer with various subjects: with himself, with third parties, with God. Dialogue is understood as a form of individual development. The article determines that Leo Tolstoy’s diary represents a program of self-improvement, which is achieved through goal-setting and self-assessment. In the traditional perception of the diary genre, entries are interpreted as a form of autocommunication, carried out for the purpose of self-identification of the individual.

The article studies a speech genre of an expert report. The study focuses on the realization of the most significant genre-forming feature – the communicative goal of an expert report. Scientific novelty is connected with the fact that an expert report is studied in the context of being a result of speech activity; within the theory of speech genres and communicative linguistics. The article focuses on the basic characteristics of the genre, its communicative goal-setting peculiarities, and the influence of an expert report type on the communicative goal realization.

The article is included in the circle of studies related to the study of genre characteristics of texts. The relevance of the study is determined by the changeable nature of speech genres, each of which contains traditional (archaic) genre-forming features, as well as new, changing ones. The aim of the undertaken research was to consider genre forms and features in the children’s comic magazine “Veselye Kartinki”. Issues of the period from 1985 to 1999 were selected as the research material.

The article examines the content and stylistic features of modern greeting discourse in social networks based on the texts of the professional community of business coaches and communication specialists in social networks. This type of greeting discourse is conventionally referred to a written electronic formal professional discourse variety. The content and style of these texts, on the one hand, preserve the cultural traditions of greeting speech rhetoric, on the other hand, they require innovative ideas and new means of expression.

Research is made of different means of name calling. Under examination is derogatory attitudes between German and Russian vocabularies.  Close connections are established between the  body,  waste and moral qualities of the person. These relations are nationally specific, which allows one to define a number of ethnic preferences characteristic of the nations analyzed.