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Reasonings in speech genre of life-talk: combination of acusmatics and literary culture

The article deals with the functioning of maxims in colloquial discourse, their considerable number, peculiarities of the essence and form, i.e. thematic preferences and aesthetic means of maxims (metaphors, personification).

The author puts emphasis on the impact of fiction works on colloquial discourse reflected in some

models of maxims in a form of reasoning.

Making a corpus of 4 000 written down spontaneous remarks of the spoken dialogue revealed the connection between the structures and forms of public colloquial discourse and the discourse of popular science, fiction, mass media and philosophy. The above stated inter-discoursial multiplication of meanings is defined as the method of semantic rotation. The method proves relevant in evaluation and self-evaluation of the linguistic individual, as well as estimation of actual and potential language resources.

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