International journal

Speech Genres

ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)

For citation:

Viktorova E. Y. POTENTIAL CAPACITY OF LINGUISTIC CREATIVITY IN INTERNET COMMUNICATION (BASED ON THE GENRE OF SOCIAL NETWORKS). Speech Genres, 2018, no. 4(20), pp. 294-303. DOI: 10.18500/2311-0740-2018-4-20-294-303

This is an open access article distributed under the terms of Creative Commons Attribution 4.0 International License (CC-BY 4.0).
Full text:
(downloads: 794)
Article type: 


Viktorova Elena Yurievna, Saratov State University

The article presents the analysis of some means of linguistic creativity in posts of Russian Facebook subscribers, professionally connected with the word (journalists, liguists, literary critics, psychologists, writers, etc.). Among the most popular and efficient devices there are erratives, graphic accentuation, joined-up words, ellipsis, abbreviations, puns, word creation, English inclusions, borrowed English word-forming models, lituratives. It is shown that the playful nature of the internet discourse is often based on codeswitching (of the language, style, alphabet, speech register), and as a result a polymodal discourse is created. Language play in the internet in many cases may no longer be perceived as such and turns into a new standard – “new literacy” with its own graphic, lexical, grammatical and stylistical norms, and mastering them can become obligatory for every educated person.  

  1. Goroshko E. I., Zhigalina E. A. Virtual’noe Zhanrovedenie : ustoiavsheesia i spornoe [Virtual genre studies : accepted and controversial]. Uchenye zapiski Tavr. nats. un-ta im. V. I. Vernadskogo. Ser. Filologiia. Sotsial’nye kommunikatsii [Proceedings of Tavria National Un-ty. Ser. “Philology. Social Communications”], 2011, vol. 24 (63), no. 1, part 1, pp. 105–124 (in Russian).
  2. Rogacheva N. B. Struktura i funktsionirovanie vtorichnykh rechevykh zhanrov internet-kommunikatsii (na materiale russkogo i angliiskogo iazykov) [Structure and use of secondary Internet speech genres (based on Russian and English languages)]. Diss. Cand. Sci. (Philol.). Saratov, 2011. 256 p. (in Russian).
  3. Shchurina Iu. V. Zhanrovoe svoeobrazie sotsial’noi seti Instagram [Peculiarities of the genre of social networks ’Instagram’]. Zhanry rechi [Speech Genres], 2016, no. 1 (13), pp. 156–168 (in Russian).
  4. Mitiagina V. A., Sidorova I. G. Zhanry personal’nogo internet-diskursa : kommunikativnye eksplikatsii lichnosti [Genres of personal Internet discourse : communicative explications of the personality]. Zhanry rechi [Speech Genres], 2016, no. 2 (14), pp. 105–115 (in Russian).
  5. Goroshko E. I., Poliakova T. L. K postroeniiu tipologii zhanrov sotsial’nykh medii [On constructing a typology of social media genres]. Zhanry rechi [Speech Genres], 2015, no. 2 (12), pp. 119–127 (in Russian).
  6. Shchipitsina L. Iu. Zhanry komp’iuternooposredovannoi kommunikatsii [Genres of Computer Mediated Communication]. Arkhangelsk : Pomorskii universitet, 2009. 238 p. (in Russian).
  7. Marchenko N. G. Sotsial’naia set’ “Vkontakte” : lingvopragmaticheskii aspekt [Social network “Vkontakte” : lingvopragmatic approach]. Thesis Diss. Cand. Sci. (Philol.). Rostov-on-Don, 2013. 20 p. (in Russian).
  8. Cherniavskaia V. E. Tekst v medial’nom prostranstve [Text in the Medial Context]. Moscow, LENAND Publ., 2017. 232 p. (in Russian).
  9. Androutsopoulos J. Code-switching in computer-mediated communication. In : Handbook of the Pragmatics of CMC. Eds. S. C. Herring, D. Stein, T. Virtanen. Berlin, Mouton de Gruyter, 2011, pp. 667–694.
  10. Neshchimenko G. P. Dinamika rechevogo standarta sovremennoi publichnoi verbal’noi kommunikatsii : problemy, tendentsii razvitiia [Dynamics of the speech norm in public verbal communication : problems, development tendencies]. Voprosy iazykoznaniia [Issues of Linguistics], 2001, no. 1, pp. 98–132 (in Russian).
  11. Zemskaia E. A., Kitaigorodskaia M. A., Rozanova N. N. Iazykovaia igra [Language Play]. In : Russkaia razgovornaia rech’ [Russian Colloquial Speech]. Moscow, Nauka Publ., 1983, pp. 39–54 (in Russian).
  12. Skovorodnikov A. P. Ob opredelenii poniatiia «iazykovaia igra» [To the definition of ’language play’]. In : Igra kak priem tekstoporozhdeniia [Play as a device of text advancement]. Krasnoiarsk : Sib. feder. un-t, 2010, pp. 50–62 (in Russian).
  13. Jones R. Introduction : Discourse and creativity. In : Discourse and creativity. Harlow, UK, Pearson, 2012, pp. 1–13.
  14. Internet-kommunikatsiia kak novaia rechevaia formatsiia [Internet Communication as a New Speech Formation]. Moscow, Flinta Publ., Nauka Publ., 2016. 328 p. (in Russian).
  15. Gridina T. A. Iazykovaia igra v khudozhestvennom tekste [Language Play in Literary Text]. Ekaterinburg, Ural. gos. ped. un-t, 2012. 253 p.
  16. Danilevskaia N. V. Iazykovaia igra (Language Play). In : Stilisticheskii entsiklopedicheskii slovar’ russkogo iazyka (Encyclopedic Dictionary of Russian Stylustics). Moscow, Flinta Publ., Nauka Publ., 2003. Available at: (Accessed 09 December 2017).
  17. Kolokol’tseva T. N. Dialogichnost’ v zhanrakh internet-kommunikatsii (chat, forum, blog) [Disalogueness in Internet genres (chat, forum, blog)]. Zhanry rechi [Speech Genres], 2016, no. 2, pp. 96–104 (in Russian).
  18. Crystal D. Language play. Chicago, University of Chicago Press, 1998. 248 p.
  19. Iltunbaeva A. G. Iazykovaia igra kak sredstvo vyrazheniia antropotsentrichnosti iazyka delovoi pressy [Language play as a means of expressing the anthropocentric nature of the business press discourse]. Diss. Cand. Sci. (Philol.). Moscow, 2016. 226 p. (in Russian).
  20. Sorokina T. A. Diskursivnaia organizatsiia russkoiazychnoi tekhnicheski oposredovannoi kommunikatsii [Discourse organization of Russian technically mediated communication]. Thesis Diss. Cand. Sci. (Philol.). Saratov, 2013. 20 p. (in Russian).
  21. Danet B., Ruedenberg-Wright L., Rosenbaum-Tamari Y. “HMMM…WHERE’S THAT SMOKE COMING FROM?” Writing, Play and Performance on Internet Relay Chat. Available at: (Accessed 09 December 2017).
  22. Iakoba I. A. Iazykovaia igra v internet-kommunikatsii (Language play in internet communication). Available at: (Accessed 10 November 2017) (in Russian)..
  23. Kallistratidis E. V. Iazykovaia igra v neformal’noi internet-kommunikatsii [Language play in informal internet communication]. Diss. Cand. Sci. (Philol.). Rostov-on-Don, 2013. 296 p. (in Russian).
  24. Plisetskaia A. D. O iazykovykh i ritoricheskikh strategiiakh vyrazheniia otsenki u pol’zovatelei sotsial’noi seti Feisbuk [On language and rhetoric strategies of expressing assessment in the social network Facebook]. In : Sovremennyi russkii iazyk v internete [Modern Russian in the internet]. Moscow, Yazuki slavyanskoy kul’tury Publ., 2014, pp. 83–92.
  25. Guseinov G. Nepolnaia kommunikatsiia v blogosfere : errativy i liturativy (Incomplete communication in blogosphere : erratives and lituratives). Available at: ht tp:// (Accessed 10 November 2017).
  26. Shapovalova N. G. ORFO-art : karnaval’noe obshchenie v virtual’noi real’nosti [Orthoart : carnival communication in virtual reality]. Zhanry rechi : sb. nauch. st. [Speech genres : coll. of sci. art.]. Iss. 5. Saratov, ITs “Nauka”, 2007, pp. 403–411 (in Russian).
  27. Kovyneva I. A. Golofrazis kak sposob slovoobrazovaniia v russkom iazyke [Holophrasis as a word building method in Russian]. Diss. Cand. Sci. (Philol.). Orel, 2007. 175 p. (in Russian).
  28. Viktorova E. Iu. Diskursivy i iazykovaia igra (na materiale tekstov seti Feisbuk) [Discourse markers and language play (based on Facebook texts]. In : Lichnost’ — iazyk — kul’tura : materialy VI Mezhdunar. nauch.-prakt. konf. [Personality – language – culture : Proceedings of the VI Intern. Conference]. Saratov, ITs “Nauka”, 2017, pp. 14–23 (in Russian).
  29. Bulavina M. A. Zacherkivanie kak odin iz priemov iazykovoi igry v internet-kommunikatsii [Strikeout as of the linguistic game mode in the Internet communication]. Vestnik RUDN. Ser. Voprosy obrazovaniia : iazyki spetsial’nost’ [Proceedings of RUFP. Ser. Education Issues : languages and speciality], 2012, no. 1, pp. 45–52 (in Russian).
  30. Herring S. C. Grammar and electronic communication. In : Encyclopedia of Applied Linguistics. Ed. by C. Chapelle. Hoboken, NJ, Wiley-Blackwell, 2012. Available at: 2011.pdf (Accessed 10 December 2017).
  31. Sirotinina O. B. Russkii iazyk v raznykh tipakh rechevykh kul’tur [The Russian language in different types of speech culture]. Russkii iazyk segodnia [Russian Today]. Iss. 1. Moscow, Azbukovnik Publ., 2000, pp. 240–248 (in Russian).
  32. Crystal D. On the reported death of the full-stop / period. Available at: (Accessed 09 December 2017).