International journal

Speech Genres

ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)

For citation:

Steksova T. I., Krylov Y. V. NEW LIFE OF THE OLD GENRE: TO THE PROBLEM OF VARIABILITY IN THE GENRE. Speech Genres, 2018, no. 3(19), pp. 179-188. DOI: 10.18500/2311-0740-2018-3-19-179-188

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Language: 
Russian
Heading: 
Studies of individual genres
Article type: 
Article
UDC: 
81’27:811.161.1
DOI: 
10.18500/2311-0740-2018-3-19-179-188
EDN: 
XZCKIX

NEW LIFE OF THE OLD GENRE: TO THE PROBLEM OF VARIABILITY IN THE GENRE

Autors: 
Steksova Tatiana Ivanovna, Novosibirsk State Pedagogical University
Krylov Yuri Vladimirovich, Novosibirsk State Pedagogical University
Abstract: 

The article deals with the controversial problem of  variability in the speech genre. Briefly, different approaches to understanding the variant in linguistic literature are highlighted. On the example of comparison of well-studied appeal genres in political discourse and slogan in the advertising discourse, they are offered an understanding of them as variants of one genre. The authors’ point of view is justified by the coincidence of the communicative goal (illocutionary function) and a minor modification of other genre-forming features.

Key words: 
speech genre
variability
genre-forming features
slogan
Reference: 
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Received: 
17.12.2017
Accepted: 
14.02.2018
Published: 
30.08.2018