International journal

Speech Genres

ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)

For citation:

Goroshko O. I., Poljakova T. L. Instagram as Genre 2.0 (Political Communication Case). Speech Genres, 2019, no. 4(24), pp. 300-313. DOI: 10.18500/2311-0740-2019-4-24-300-313

This is an open access article distributed under the terms of Creative Commons Attribution 4.0 International License (CC-BY 4.0).
Full text:
download
(downloads: 765)
Language: 
Russian
Heading: 
Internet genres
Article type: 
Article
UDC: 
81’38: 004.738.5
DOI: 
10.18500/2311-0740-2019-4-24-300-313
EDN: 
HVFFYV

Instagram as Genre 2.0 (Political Communication Case)

Autors: 
Goroshko Olena Igorevna, National Technical University «Kharkiv Polytechnic Institute»
Poljakova Tetjana Leonidovna, National Technical University «Kharkiv Polytechnic Institute»
Abstract: 

The paper focuses on the research issues of a new field of linguistics – linguistics 2.0, one of the areas of study of which is the analysis of social media genres – genres 2.0. Taking into account basic parameters of structuring the genre space of political discourse, the analysis of the genre Instagram in the field of political communication is presented. The structural design of the account in the genre contains both the elements that are automatically entered by the software, and the elements that are the result of the author’s activity – photos and video materials, comments to them. The main purpose of Instagram in political communication provides the possibility of realizing individual self-presentation and the ability to appeal to a large audience, which makes Instagram an effective means of cultivating a political image and makes it possible to distinguish the following communication functions: persuasive, appellative, informative, communicative functions, personal branding and others. In Instagram in the field of political communication, an explicit form of presenting authorship is revealed. The mass addressee presents one of main Instagram particularities. The messages of the addressee are mainly his/her comments on the photos and videos published by the author. The genre is characterized by monothematic nature which is proved by the use of thematic words, the main characteristics of which are brevity and representativeness. A distinctive feature of Instagram is both synchronous and asynchronous mode of communication. Such parameter as place is associated with the field of the genre use. Instagram used in the field of political communication relates mainly to institutional discourse, which is used in the political sphere, and – to a lesser extent – in the sphere of everyday interpersonal communication. A set of genres realized in social media dictates certain norms of communicative behavior and, at the same time, is influenced by the personality producing the discourse. The result of this interaction is a unique selection of linguistic means allowing the implementation of the genre form, which comes from the strategies and tactics of speech behavior and which is typical of both paper and digital genres, including genres 2.0.

Key words: 
linguistics 2.0
digital genre
genres 2.0
Instagram
Internet-communication
political Internetcommunication.
Reference: 
  1. Askehave I., Nielsen A. E. What are the Characteristics of Digital Genres? Genre Theory from a Multi-modal Perspective. Proceedings of the 38th Hawaii International Conference on System Sciences. Big Island, HI, USA, 2005, pp. 98a. Available at: https://www.computer.org/csdl/ proceedings/hicss/2005/2268/04/22680098a- abs.html (accessed 16 April 2018).
  2. Asmus N. G. Lingvisticheskiye osobennosti virtual’nogo kommunikativnogo prostranstva [Linguistic features of the virtual communicative space]. Diss. Cand. Sci. (Philol.). Chelyabinsk, 2005. 266 p. (in Russian).
  3. Bazerman Ch. Shaping Written Knowledge. The Genre and Activity of the Experimental Article in Science. Madison, WI, University of Wisconsin Press, 1988. 358 p.
  4. Bhatia V. Analysing Genre : Language Use in Professional Settings. London, Longman, 1993. 246 p.
  5. Brinker K. Linguistische Textanalyse. Eine Einführung in Grundbegriffe und Methoden. Berlin, Erich Schmidt, 1997. 165 S.
  6. Cap P. Explorations in Political Discourse. Methodological and Critical Perspectives. Frankfurt am Main, Peter Lang, 2002. 226 p.
  7. Chudinov A. P. Politicheskaya lingvistika [Political linguistics]. Moscow, Flinta, Nauka Publ., 2012. 256 p. (in Russian).
  8. Coupland J. Introduction : sociolinguistics perspectives on small talk. In: Small Talk. London, Longman, 2000, pp. 1–26.
  9. Eggins S. An Introduction to Systemic Functional Linguistics. London, Pinter, 1994. 384 p.
  10. Giltrow J., Dieter S. Genres in the Internet. Amsterdam, Benjamins, 2009. 294 p.
  11. Goroshko O. Ig. “Tweeting” genre 2.0 Twitter or what is new in digital genre studying?. Bulletin of Tver State University, 2011, no. 3, pp. 11–20 (in Russian).
  12. Goroshko O. Ig., Pavlova L. V. Linguistics of new media as one of the challenges to the linguistic tradition of the past. Psycholinguistic issues, 2015, no. 24, pp. 43–54 (in Russian).
  13. Goroshko O. Ig., Zemliakova O. A. Polyformat messenger as a genre 2.0 (in terms of Telegram instant messenger). Speech Genres, 2017, iss. 1(15), pp. 92–101 (in Russian).
  14. Herring S. C. A Faceted Classification Scheme for Computer-Mediated Discourse. Language@Internet 2007, vol. 4, article 1, pp. 1–37. Available at: http://www. languageatinternet.org/articles/2007/761 (accessed 14 June 2018).
  15. Ihlström C. The Evolution of a New(s) Genre. Diss. Dr. School of Information Science, Computer and Electronic Engineering, Halmstad University ; Department of Informatics, Göteborg University. Gothenburg Studies in Informatics, 2004. 164 p.
  16. Ivanov L. Ju. Jazyk Interneta : zametki lingvista (The language of the Internet : the linguist notes). 2000. Available at: http://www.faq-www.ru/lingv.htm (accessed 16 April 2018) (in Russian).
  17. Koch P., Oesterreicher W. Sprache der Nähe – Sprache der Distanz. Mündlichkeit und Schriftlichkeit im Spannungsfeld von Sprachtheorie und Sprachgeschichte. Romanistisches Jahrbuch, 1985, Nr. 36, S. 15–43.
  18. Kompanceva L. F. Internet-lingvistika kognitivnopragmaticheskiy i lingvokul’torologicheskiy podkhody [Internet linguistics cognitive-pragmatic and linguo-cultural approaches]. Lugansk, Znaniye Publ., 2008. 528 p. (in Russian).
  19. Kozhina M. N. (ed.). Stilisticheskiy entsiklopedicheskiy slovar’ russkogo yazyka [Stylistic encyclopedic dictionary of the Russian language, ed. M. N. Kozhina]. Moscow, Flinta, Nauka Publ., 2006. 696 p. (in Russian).
  20. Longacre R. The Grammar of Discourse. New York, NY, Plenum Press, 1983. 362 p.
  21. Morohovskiy A. N., Vorobyova O. P., Likhosherst N. I., Timoshenko Z. V. Stilistika angliyskogo yazyka [Stylistics of English]. Kiev, Vishcha shkola Publ., 1984. 247 p. (in Russian).
  22. Morozova O. N. Political Internet-communication : its role, functions and forms. Political linguistics, 2011, no. 1 (35), pp. 156–161 (in Russian).
  23. Most-followed political figures on Instagram worldwide as of January 2018. Available at: https://www.statista. com/statistics/788920/most-followers-instagram-politiciansworld/ (accessed 10 April 2018).
  24. Nurgozhina A. T., Baykadamova M. S. Politicheskaya kommunikatsiya : novyye kommunikativnyye tekhnologii [Political communication : new communication technologies]. Innovatsionnyy tsentr razvitiya obrazovaniya i nauki [Innovative center of the development of education and science]. Astana, 6 July 2015. Available at: http://izron.ru/articles/o-voprosakh-i-problemakhsovremennykh-gumanitarn... mezhduna/sektsiya-22-teoriya-yazykaspetsialnost-10-02-19/politicheskaya-kommunikatsiya-novye-kommunikativnye- tekhnologii/ (accessed 16 April 2018) (in Russian).
  25. Okulska Ur., Cap P. Perspectives in Politics and Discourse. Amsterdam, Benjamins, 2010. 416 p.
  26. Schurina Y. V. Genre originality of the social network Instagram. Speech Genres, 2016, no. 1 (13), pp. 156–168 (in Russian).
  27. Shchipitsina L. Yu. Komp’yuterno-oposredovannaya kommunikatsiya. Lingvisticheskiy aspekt analiza [Computermediated communication. Linguistic aspect of the analysis]. Moscow, KRASAND Publ., 2010. 296 p. (in Russian).
  28. Shchipitsina L. Yu. Zhanry komp’yuternooposredovannoy kommunikatsii [Genres of computermediated communication]. Arkhangelsk, Pomor. un-t, 2009, 238 p. (in Russian).
  29. Sheigal Ye. I. Semiotika politicheskogo diskursa [Semiotics of political discourse]. Diss. Dr. Sci. (Philol.) Moscow, 2005. 431 p. (in Russian).
  30. Sheigal Ye. I. Semiotika politicheskogo diskursa [Semiotics of political discourse]. Moscow, Gnozis Publ., 2004. 328 p. (in Russian).
  31. Statista. The statistics portal. Available at: https:// www . statista . com / statistics / 253577 / number - of - monthly active-instagram-users/ (accessed 20 July 2018).
  32. Swales J. Genre Analysis : English in Academic and Research Settings. Cambridge, Cambridge University Press, 1990. 260 p.
  33. Swales J. M. Genre Analysis – English in academic and research settings. Cambridge, Cambridge University Press, 1990. 274 p.
  34. Valle E. A Scientific Community and Its Texts : A Historical Discourse Study. In: Britt-Louise Gunnarsson, Per Linell, and Brengt Nordberg (eds.). The Construction of Professional Discourse. New York, NY, Longman, 1997, pp. 76–98.
  35. Werlich E. Typologie der Texte. Entwurf eines textlinguistischen Modells zur Grundlegung einer Textgrammatik. Heidelberg, Quelle&Meyer, 1979. 140 S.
  36. Yates J., Orlikowski W. J. Genre Systems : Structuring Interaction through Communicative Norms. Journal of Business Communication. London, SAGE Publications, 2002, vol. 39, no. 1, pp. 13–35.
Received: 
07.10.2018
Accepted: 
19.12.2018
Published: 
02.12.2019