Internet comment

The article examines the imperative internet comment as a special genre of conflict internet discourse. The research was based on the study of two communities of the social network “VKontakte”, differing in the structure of social connections: vertical type (official community “VKontakte with authors”) and horizontal type (“Showbiz stars news”).

This research presents the analysis of a comment as a reactive speech genre. The authors focus on its specific variation – Internet comment on various online materials (news, posts, blogs), widely presented in virtual communication. The purpose of the article is to substantiate the position that the Internet comment is a hybrid speech genre which is characterized, on the one hand, by the features of a traditional comment as a secondary genre and, on the other hand, by special features resulting from the virtual communication environment.

The article presents the analysis of evaluation in the speech genre “Internet comment” and focuses on the ways and means of its expression. The research is based on the comments on Instagram (organization banned on the territory of the Russian Federation) posts about sports, namely figure skating. The authors of the article define two relevant factors determining axiological characteristics of the Internet comment: anonymity of Internet communication and the desire of many users to stand out from other commentators.