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The article deals with peculiarities of evaluating Internet news comments. The author raises the questions of the object of evaluation, methods of its expression and innovations of the modal-temporal perspective for the genre nature of comments. To answer these questions, the author analyzed comments on the short media stories that received an active reader response. The methodology is based on the understanding of a media text as a multi-textured organization and the correlation of the content of a media story and comments on it.

This research presents the analysis of a comment as a reactive speech genre. The authors focus on its specific variation – Internet comment on various online materials (news, posts, blogs), widely presented in virtual communication. The purpose of the article is to substantiate the position that the Internet comment is a hybrid speech genre which is characterized, on the one hand, by the features of a traditional comment as a secondary genre and, on the other hand, by special features resulting from the virtual communication environment.

This work is done within the framework of the theory of speech genres. The article raises the problem of differentiation of variability of speech genres and homonymy. In the example of different texts comments seeks to identify variants and of similar genres. There are cases of the use of "masks" of the genre for the realizing the texts of other genres. As a criterion for distinguishing, use the parameters of genres.