The article analyses the ways of implicit expression of the political stance of bloggers. The relevance of the topic under study is determined by the increased influence of non-institutional means of communication on political processes. Blogs, social networks, and messengers have become an important tool of communication among members of civil society, as well as platforms for expressing citizens’ positions. The expression of a blogger’s political position does not always occur directly and explicitly. The purpose of this article is to identify, describe, and analyze implicit ways of expressing a political position in a political blog. The features of the implicit expression of a political position depend, first of all, on the degree of institutionalization of the author and their professional occupation. These parameters formed the basis for the classification of authors of political blogs: official politicians; non-official political persons; journalists, political scientists as well as ordinary people. It is argued that each group of authors express a specific political position. In this respect, official politicians implicitly express patriotism, concern for the people, all this serves as a means of improving the credibility of a politician. In addition, the implicit expression of the position of the political force whose  interests are represented by politicians serves as a tool for fighting during elections or referendums. Non-official politicians implicitly express oppositional views. Journalists, political scientists as well as ordinary people, can implicitly express a wide range of political beliefs – from pro-government to oppositional.