речежанровая картина современности

The article discusses the legitimacy and appropriateness of using the concept of genre sphere in modern genre studies, by analogy with other “spheres” used in many modern humanities, for example, in conceptology. The author concludes that the genre sphere objectively exists, but the use of the genre sphere as a concept in genre studies also has objective pros and cons.

        The article is devoted to the changes of speech genres and speech genre picture of modernity. The creationistic potentials of speech genres are conceptualized: how genres are involved in the creation of this picture due to their objective nature and potentials, which are considered in the article through the oppositions formed by pairs of opposing, interconnected tendencies: national-specific ? universal. linguistic ? extralinguistic. way from above ? way from below . development of new phenomena on the national (original) basis ? borrowing.