Интернет-жанры

The article highlights and analyzes the new structural types of modern Internet anecdotes, which are significant for an anecdote as a speech genre. The systematization of these types is relevant for the theory of speech genres and the typology of Internet communication: see the growing popularity of this genre and a large number of linguistic, folklore, culturological, etc. studies on the genre of anecdote.

The paper explores the online petition as a genre in feminist discourse. The author aims at revealing how the meanings are constructed that characterise modern feminist discourse as well as how structural and textual features are related to the social charge of the genre. The data contain 18 online petitions written in different countries, whose authors set the task to change the position and living conditions of women.

An important feature of advertising in social networks is its interactivity which transforms passive recipients into active participants of the advertising process. Internet users can ban an advertiser or, conversely, subscribe to its news. Moreover, they can post their evaluation of products and services, share advertisements with other users, cite and allude to commercials in virtual discussions, and use them as the basis for compiling their own advertisements.

The study is devoted to the concept of genre 2.0 development, the identification of problem areas of modern virtual genre studies and relevant approaches to its analysis. The article analyzes communicative, morphological, lexical, syntactic and paralinguistic features of communication in the messenger as a new genre 2.0 of Internet-communication.

The article discusses the product of the blog hypergenre’s transformation in modern instant messaging applications as a further development of blogosphere discourse genres using the example of Telegram service. The novelty of blog channels in Russian and international Internet space and their growing popularity determine the relevance of the research.

The article discusses methods of defining lexical and stylistic markers of the two genres of online communication, namely, blogs and group chats in social networks. Attention is paid to the strong and week points of using corpus methods for finding lexical units which can be classified as genre markers of online monologues and dialogues. The research is based on the data obtained from snapshot corpora of blogs and group chats as well as from the General Internet Corpus of the Russian Language.

The article contains the definition of the speech genre “conversation in a messenger”, the causes of its detachment from other genres of Internet communication. A generalized portrait of the speech genre “conversation in a messenger”was created by applying the method of modeling widely used in modern linguistic genre studies, which involves the synthesis of extralinguistic and linguistic characteristics of the speech genre.

The article presents the analysis of some means of linguistic creativity in posts of Russian Facebook subscribers, professionally connected with the word (journalists, liguists, literary critics, psychologists, writers, etc.). Among the most popular and efficient devices there are erratives, graphic accentuation, joined-up words, ellipsis, abbreviations, puns, word creation, English inclusions, borrowed English word-forming models, lituratives.

The paper explores some axiological and linguistic aspects of the busters’ lyrics as a genre in Runet. The author aims at revealing key axiological values and their linguistic actualisations in the busters’ lyrics as well as characterising the identity of “the main hero”. The data were retrieved from three online communities in the Russian social network VKontakte.

The paper deals with genre characteristics of network discourse treated as communication in social networks. Constitutive features of this communication include (1) a communicative community of people who share mutual interests and have access to a common electronic resource, (2) multimodal semiotic nature of messages having visual, audial and textual components, (3) opportunity of immediate responses to any message, (4) a short communicative distance with merging of public and private formats of interaction.