social network

The space of social networks is improving very quickly, adapting to the needs of society. Until recently, the hashtag on social networks has been more of a tool for organizing and searching posts by topic; but today its function is expanding and deepening; new functions appear that require detailed analysis and description. Moreover, constantly evolving, the hashtag acquires the features of a self-contained text and even goes beyond social networks.

The paper deals with genre characteristics of network discourse treated as communication in social networks. Constitutive features of this communication include (1) a communicative community of people who share mutual interests and have access to a common electronic resource, (2) multimodal semiotic nature of messages having visual, audial and textual components, (3) opportunity of immediate responses to any message, (4) a short communicative distance with merging of public and private formats of interaction.

The article considers issues related to speech genres in the new global areas of communication, which, in the first place, includes the Internet. Taking into account the main parameters of structuring the genre space of network discourse (V. I. Karasik, E. I. Go­roshko), the author identifies and describes the genre characteristics of the social network Instagram, which is one of the most popular platforms for communi­cation, self-­presentation, promotion and sales.

Active development of the Internet communication and the expansion of technical capaсities caused the transformation of existing genres and determined the emergence of new ones. The article discusses the features of the implementation of the speech genre “memoirs” in the social network Instagram. The hashtag #воспоминание was chosen as the criterion for collecting entries, since, in our opinion, users can use this hashtag to mark the genre of a post. The aim of the work is to establish how genre characteristics of memoirs are reflected in the polycode space.