International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)


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Formats and genres of media communication of the executive power

The article presents a general description of the system of the executive power media resources from the point of view of its genre organization. The author offers a literature review on computer-mediated communication and the sphere of public relations and gives a definition of a genre in connection with the Internet. It is argued that an important characteristic of a media genre is its format regarded as a sum total of discourse and media aspects determined by the technical capacity of various Internet services.