polycode text

The article discusses a problem of analysis of a polycode (multimodal) text as a hybrid phenomenon. Complex semiotic systems, which imply simultaneous use of codes on the levels of graphics, sound and traditional text format, present a problem for analysis on the basis of standard, traditional methods typical for linguistics, text analysis and literary criticism. The article is focused on the genre of the cartoon.

Modern communication is greatly influenced by digital technologies which make available a new type of communication – hybrid oral-written communication, that is texts which contain both verbal and non-verbal components. This research is focused on a video article as a speech genre of academic communication, which appeared relatively recently on digital scientometric platforms. The article describes constitutive features of a video article, its discourse features, and its functional requirements.

The article deals with hybrid playful speech genres in gaming Internet communication. It briefly highlights different approaches to the definition of the concepts of “hybridization”, “hybrid”, “hybridity” which are significant for this work. The communicative space of the Internet has become a kind of genre-generating environment that contributes to the emergence of new speech genres obtained as a result of hybridization.