поликодовость

The article studies the way transformed traditional forms of popularization of legal knowledge in Russia impact the popular legal discourse. The form of popularization is perceived by the author as a permanent communicative model used by popularizers to increase legal awareness of non-specialists. Traditional forms of science popularization are subject to modification due to the emergence of new channels and means of communication.

The article is included in the circle of studies related to the study of genre characteristics of texts. The relevance of the study is determined by the changeable nature of speech genres, each of which contains traditional (archaic) genre-forming features, as well as new, changing ones. The aim of the undertaken research was to consider genre forms and features in the children’s comic magazine “Veselye Kartinki”. Issues of the period from 1985 to 1999 were selected as the research material.

The article presents the analysis of some means of linguistic creativity in posts of Russian Facebook subscribers, professionally connected with the word (journalists, liguists, literary critics, psychologists, writers, etc.). Among the most popular and efficient devices there are erratives, graphic accentuation, joined-up words, ellipsis, abbreviations, puns, word creation, English inclusions, borrowed English word-forming models, lituratives.