модель

The article aims to determine the changes in the model of the speech genre of the Russian academic article in the field of humanities over the past 120 years. Methodologically, the analysis is focused mainly on identifying cognitive (logical-structural), pragmalinguistic (identifying the leading speech strategies) and forma (the form, article sections, text volume) characteristics of articles.

The increased interest in the analysis of human verbal behavior leads to the need to define a basic unit of the communication sphere which could serve as the basis of its analysis. The first part of the article provides an overview of different speech units proposed by various authors, such as a speech act (J. Austin and J. Searle), speech genre (M. Bakhtin), situational, aspect and parametric model of communicative behavior (I. Sternin), speech action pattern (K. Ehlich und J. Rehbein).

The article is devoted to a formation of a complex speech genre in the culture as a result of borrowing and transformation by changing the basic strategy of the speech genre. The author considers that the processes of assimilation of foreign-language model and the processes of perception and production of the speech are based on the similar principles.

The paper deals with semiotic representation of dis­course treated as a text immersed in a communica­tive situation. In this respect discourse may be an­alyzed from the point of view of 1) its form and content correlation and 2) types of its content. The first approach makes it possible to single out three contextually relevant levels of discourse manifestation: 1) a concrete situationally bound utterance or text, 2) a text genre and 3) a discourse type. The sec­ond approach is aimed at description of semiotically relevant contensive types of discourse.