медиажанр

The article presents the analysis of the speech genre aspects of TED talks, identifies their place in the speech genre hierarchy, their reference to the communication sphere and specifies their chronotopos peculiarities. Genregenetic properties of TED talks, forming their model, are analyzed through the research of their pragmatic framework constituted by discourse markers: through the aspects of discourse organization, the addressor and the addressee’s interaction, the author’s selfpresentation.

The study deals with the media fact as an entity of media speech and media genres, in particular. The purpose of this article is to show how media facts form genres. The author adopts a broad interpretation of the concept of ”media fact,” the main characteristic of which is the focus on the presentation of events in their relevance. A media fact is any information in the media that the recipient considers to be a fact and takes into account, building his attitude to the world around him.