media discourse

In the modern media environment covering all fields of human endeavour different types of discourse, religious ones with their genres as well, get representation. The speech genre of religious instruction seems to be most widely spread. The genre under discussion is viewed as a part of the primary genre in the religious discourse – preaching which is presupposed to interpret principles of practical usage of religious postulates and rules.

The aim of the given research is to elucidate the correlation between lexical stylistic (expressive) devices and their contextual evaluative meanings in the genres of blog and column of the US media space. The categories of expressiveness and evaluativity are the most essential for adequate understanding and interpretation of modern media in the context of technological convergence, information exchange speed increase, tangible transformation of genre systems, and increased subjectivity.

The article studies dialogization of media monologue messages aimed at intensifying the interiorization of new information into the addressee’s picture of the world by stimulating a dialogue with the audience. There have been singled out two levels of dialogization–discourse and genre.