кулинарный рецепт

Digital technologies that allow mass audiences to create a wide variety of content have led to the fact that traditional speech forms and genres on the web have changed or acquired a hybrid character. The genre of “a cooking recipe”, which has acquired a video format, is no exception. A modern video recipe is often a hypergenre, since it includes elements of advice or a story of everyday life.

Modern dialectology develops in compliance with anthropocentric linguistics and it is a polyparadigmatic scientific field in which one of the leading positions is currently occupied by the communicative direction. The peculiarities of the genre nature of the dialect text is one of the topical directions of communicative dialectology. The article presents the study of the speech-genre representation of the food tradition which existed in the past and currently exists in the villages of the Vytegorsky and Totemsky districts in Vologda Oblast.