The article studies dialogization of media monologue messages aimed at intensifying the interiorization of new information into the addressee’s picture of the world by stimulating a dialogue with the audience. There have been singled out two levels of dialogization–discourse and genre.
Interconnection, interpenetration, or convergence of journalistic genres, is the main process typical of traditional journalistic genres, which is altering their stylistic image. Journalists seek to provide a multifaceted view of complicated modern life, which makes media landscape particularly dense and heterogeneous. The article describes several tendencies which have changed the stylistic image of traditional newspaper genres – tendency towards interactivity, creolized structure, visual representation of information.