коммуникативные стратегии и тактики

This article is devoted to studying the administrative announcement as a speech genre in Russian language. Administrative announcement is considered as an complex informative and imperative speech genre of natural and official written language, which register changes in communication and culture. Administrative announcement as an administrative and regulating sort of text completes an important role in social interaction regulating.

The article is devoted to the study of one of the aspects of the speech genre «buffoonery», which has been formed and become very popular lately within the British culture. The problem of the relationship between the concepts of a speech genre, a speech act, a communicative strategy etc. are widely discussed in the linguistic literature. It gets obvious that there can be no clear and definite differentiation of these concepts. All the concepts mentioned can be designated by the same way according to the angle of their consideration and their functioning in the text.