The object of the study are online tests in a news browser (Yandex, Mail.ru). The research focuses on the linguistic and genre characteristics of the test link – a part of this test, presented in the news browser as a link or icon and containing the title of the test and its preview. Test links are analyzed (1) semantically and pragmatically (including the most important pragmatic components: functions (the functions of the test itself and the functions of the test link, the most important of which are reporting information about the test and highlighting it).