International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)


Functional types of hashtags (based on instagram social network)

The space of social networks is improving very quickly, adapting to the needs of society. Until recently, the hashtag on social networks has been more of a tool for organizing and searching posts by topic; but today its function is expanding and deepening; new functions appear that require detailed analysis and description. Moreover, constantly evolving, the hashtag acquires the features of a self-contained text and even goes beyond social networks.

Genre individuality of Instagram social net

The article presents an analysis of the Instagram Internet service genre features. The place and importance of Instagram among Internet communication social services are discussed.