International journal

Speech Genres

ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)

For citation:

Shchurina Y. V. Genre individuality of Instagram social net. Speech Genres, 2016, no. 1(13), pp. 156-168. DOI: 10.18500/2311-0740-2016-1-13-156-168

This is an open access article distributed under the terms of Creative Commons Attribution 4.0 International License (CC-BY 4.0).
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Language: 
Russian
Heading: 
Internet genres
Article type: 
Article
UDC: 
811.161.1’276
DOI: 
10.18500/2311-0740-2016-1-13-156-168
EDN: 
WLUROP

Genre individuality of Instagram social net

Autors: 
Shchurina Yulia Vasilyevna, Transbaikal State University
Abstract: 

The article presents an analysis of the Instagram Internet service genre features. The place and importance of Instagram among Internet communication social services are discussed. specifics of Instagram as a social net with particular opportunities of virtual socialization and self-presentation of communication subjects are considered.  The author develops the idea of Instagram discourse being formed as a secondary hypergenre showing the specific characteristics: creolization of message in which the center of communicative activity is a picture with corresponding comments, precedence (being implemented by hashtags) and interactivity. Some important differences in the communicative and speech genre presentation of reality in Instagram comparing with other services have been discovered.

Key words: 
theory of speech genres
secondary speech genres
Internet communication
Instagram
creolized text
hashtag
Internet meme
comic effect
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Received: 
09.05.2016
Accepted: 
21.06.2016
Published: 
19.07.2016