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The article is included in the range of works devoted to the study of genre characteristics of texts and genre forms. The relevance of the study is determined by the specific nature of speech genres and their variability. The purpose of the work is to research the magazine “Tram” as a speech genre and its genre forms. The material for the study was the journal issues published between 1990 and 1995. The article tries to consider the relationship between the concepts of “genre” and “genre form”.

The article describes the Internet memes that are widely used in the Internet sphere as a part of the comic speech genres. Internet memes are considered a specific type of precedent phenomena. The possibilities of achieving comic effect and identifying the speech genres that incorporate Internet memes are defined as a coincidence of elements of the cultural background of communicants and common presuppositions.

The article presents an analysis of the Instagram Internet service genre features. The place and importance of Instagram among Internet communication social services are discussed.

The article considers issues related to speech genres in the new global areas of communication, which, in the first place, includes the Internet. Taking into account the main parameters of structuring the genre space of network discourse (V. I. Karasik, E. I. Go­roshko), the author identifies and describes the genre characteristics of the social network Instagram, which is one of the most popular platforms for communi­cation, self-­presentation, promotion and sales.

Active development of the Internet communication and the expansion of technical capaсities caused the transformation of existing genres and determined the emergence of new ones. The article discusses the features of the implementation of the speech genre “memoirs” in the social network Instagram. The hashtag #воспоминание was chosen as the criterion for collecting entries, since, in our opinion, users can use this hashtag to mark the genre of a post. The aim of the work is to establish how genre characteristics of memoirs are reflected in the polycode space.