genre model

The visual space of a modern city and any other populated area is very diverse and rich, both with useful elements: signs, road signs, posters, street names, etc., and with the elements which change the appearance of streets in a negative way, namely the graphic damage to urban space or unauthorized graffiti, which is in the focus of this paper. The relevance of the present study is determined by the significance of studying various types of everyday written and speech activities within the city space.

The study is devoted to the concept of genre 2.0 development, the identification of problem areas of modern virtual genre studies and relevant approaches to its analysis. The article analyzes communicative, morphological, lexical, syntactic and paralinguistic features of communication in the messenger as a new genre 2.0 of Internet-communication.

The article is devoted to the search for the answer to the question what the cognitive approach to the genre means. The author believes that the goal of the cognitive studies of the genre is to build its mental model, reflecting its representation in the minds of the reader and writer.