International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)


borrowing of speech genres

Genres in Changing World: Creationistic Potentials of Speech Genres and Epistemological Potentials of the Theory of Speech Genres

        The article is devoted to the changes of speech genres and speech genre picture of modernity. The creationistic potentials of speech genres are conceptualized: how genres are involved in the creation of this picture due to their objective nature and potentials, which are considered in the article through the oppositions formed by pairs of opposing, interconnected tendencies: national-specific ? universal. linguistic ? extralinguistic. way from above ? way from below . development of new phenomena on the national (original) basis ? borrowing.