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Web Lecture as an Oral Internet Genre

This article is devoted to the analyses of web lecture as a new genre of the Internet communication with growing popularity. Investigations of oral Internet genres are at their beginning, which implies the actuality of linguistic view especially on this genre type at a moment. The aim of the analysis is the genre characteristics of web lecture according to my Internet genre model, which includes media, pragmatic, structural and stylistic genre features. The empirical material of the analysis includes randomly selected web lectures in Russian and English, sampled on well known MOOC-platforms (coursera.org, openedu.ru) or offered through Adobe Connect and Mywebinar.ru tools. Web lecture is defined as a monological synchronous multimodal presentation of academic topics to the online audience, which is done with the help of a special hard and software. The web lecture exists in its prototypic (synchronous) and peripheric types (asynchronous records of web lectures, stored on special platforms). The analyses of the web lectures allows to reveal genre features, which are common to all oral Internet genres: synchronous character with space distance, interactivity, multimodality.

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