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VERBAL ASSOCIATIONS AS A COMPLEMENTARY SOURCE OF MATERIAL IN COMPLEX STUDY OF SPEECH GENRES

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Modern linguists are trying to solve the problem of determining the boundaries of the genre, its variability or transition to another genre. But until now this issue remains controversial. The article is devoted to the problem of the functioning of the speech genre in various spheres of communication. On the example of the prosecution genre changes in the invariant of the genre in the political discourse, the variability in the characteristic of genre-forming characters: the image of the author and the addressee, the communicative goal are traced The authors find out the role of the interpreter in the genre qualification of the utterance, while noting the importance of the replica of the accused or interpreter.

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