International journal

Speech Genres

ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)

For citation:

Matyashevskaya A. I. The Genre of the Lecture and its Modern Varieties. Speech Genres, 2019, no. 4(24), pp. 246-253. DOI: 10.18500/2311-0740-2019-4-24-246-253

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Language: 
Russian
Heading: 
Studies of individual genres
Article type: 
Article
UDC: 
811.111’38+811.161.1’38
DOI: 
10.18500/2311-0740-2019-4-24-246-253
EDN: 
GOPOJI

The Genre of the Lecture and its Modern Varieties

Autors: 
Matyashevskaya Angelina Igorevna, Saratov State University
Abstract: 

Based on the data from Russian and English YouTube videos, the paper examines several modern varieties of the genre of the lecture (academic, public and entertaining para-scientific lectures). The analysis revealed that the main feature of the Internet lecture discourse is the speaker’s willingness to focus on their real audience and many more potential viewers and subscribers, so that they may not skip to another channel. Both in Russian and English linguocultures the effectiveness of the lecturer’s interaction with the potential audience is determined by the choice of the appropriate means of communication and rhetorical tools for sharing specific information as well as the addresseeoriented public speaking delivery style. The findings might be useful to improve students’ communicative competence.

Key words: 
types of academic discourse
spoken language
extra-linguistic factors
communicative competence
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Received: 
19.09.2018
Accepted: 
02.12.2018
Published: 
02.12.2019