The article deals with genrogenic situations (Gg S), i.e. situations marked by speech genres, indicative of the representation of a particular speech genre in a given national culture. The Gg S as a cognitive image corresponding to a speech genre in the human mind includes, on the one hand, a set of components of a communication situation, necessary and sufficient for the generation of this genre, and, on the other hand, the memory of the Gg S, real or reconstructed (by writers, psychologists), in which this genre was generated and developed.