verbal

A popular socio-cultural phenomenon, the crossword puzzle, is considered a peculiar aspect of uncodified (folk) linguistics, a spontaneous, not conditioned by an institutional intention, practice of reflecting people on the language in the referent-instrumental field of everyday consciousness. The main objective of the publication is to show that the discursive format of the crossword puzzle actualizes fundamental knowledge, concepts and categories from the thematic area of the word linguistics (lexicology).

The paper discusses the complex genre of tourist booklet as a fixed type of multimodal text that serves in a communicative situation of promoting a tourist product. This genre is a semiotically complex phenomenon, which conveys information through different semiotic systems. The methodological issues are posed as to a perspective model of genre analysis that would take into account the multimodal nature of genres. The author points to major hindrances that an analyst faces when doing multimodal analysis.