жанры речи

The article deals with comical reposts treated as a genre of network discourse. They include jokes, anecdotes, demotivators and other texts designed for entertaining readers. Such texts upturn stereotypical opinions and ways of behavior. The techniques of their construction and interpretation consist in incongruities between their parts and blending of incompatible meanings which seem bizarre and hence funny.

The article attempts to consider new forms of Internet communication in terms of their genre affiliation. The research is focused on memes and demotivators, which are widely spread on social networks, but not always differentiated by users. The authors of the article conducted an online survey in order to find out what users of social networks understand by a meme and a demotivator, for what purpose, in what situation and who they send them to, how they react when they receive them.