International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)


туристический буклет

Multimodal аnalysis in genre studies: Semiotics of the tourist booklet

The paper discusses the complex genre of tourist booklet as a fixed type of multimodal text that serves in a communicative situation of promoting a tourist product. This genre is a semiotically complex phenomenon, which conveys information through different semiotic systems. The methodological issues are posed as to a perspective model of genre analysis that would take into account the multimodal nature of genres. The author points to major hindrances that an analyst faces when doing multimodal analysis.