tactics

The article focuses on the characteristics of professional self-presentation in the applicant’s personal statement as a component of a resume within the English-language employment discourse. The position in a resume, secondariness, an extremely concise format that suggests highlighting only key information, and the priority of the persuasive intention over the addresser’s other intentions create the genre identity of the applicant’s personal statement.

The article considers online conman discourse as a special type of marketing discursive practice: its communicative purpose, agents and clients are defined; the main speech genres and communicative strategies and tactics, which are implemented in them, are singled out and analyzed through the prism of Tony Robbin’s marketing sales funnel; the inexpediency of its attribution to fraudulent discourse is substantiated.

The article examines backhanded compliment, its place in the structure of speech genres, correlation with politeness and linguistic characteristics. It is shown that, from the perspective of intentionality, it is represented by two types: 1) awkward compliments indicating the speaker’s linguistic or emotional incompetence; 2) ‘insults in disguise’.

This article focuses on linguistic-culural concepts of communicative behavior in Russin and English discourses and highlights their varieties: concepts-events and attributive regulative concepts. The former are modeled as a dynamic frame – scenario of a specific situation and correspond to a speech genre / speech act. The latter, attributive concepts of communicative behavior, characterize situation as a whole. they correspond to the quality slot in a concept-event frame and are verbalized by discourse strategies or tactics.

The paper focuses on the research into motivation letters as an integral part of an academic application process. The author claims that writing effective motivation letters needs a deeper understanding of inherent strategies and tactics. Through quantitative and qualitative analysis of successful letters showcased by American, Canadian and European universities, the author reveals some tactics and topics that the applicants use to impress admission officers.