subgenre

The paper describes the subgenre of an Internet comment for video promotion based on several videos from the TikTok social media. The users resort to this subgenre in order to expand the viewer audience of the author of the video commented on and in order to aid content monetization.

The article examines backhanded compliment, its place in the structure of speech genres, correlation with politeness and linguistic characteristics. It is shown that, from the perspective of intentionality, it is represented by two types: 1) awkward compliments indicating the speaker’s linguistic or emotional incompetence; 2) ‘insults in disguise’.

The present article deals with the subgenre ‘address’ in the speech behavior of members of the Soviet intelligentsia. The research is based on 9 Soviet plays of V. Azernikov, S. Aleshin, A. Arbuzov, L. Zorin, S. Mikhalkov, M. Roshchin. The character’s education, profession, the author’s description, the actual speech portrait of the character (lexical, stylistic, communicative content), moral qualities of the character were important criteria for definition of a member of intelligentsia.

The article studies speech behavior of the class of Soviet intelligentsia in communicative situations of flirting. The research is based on Soviet comedy plays of the 1960s–1970s: “Dobryaki”, “Entsiklopedisty”, “Tranzit”, “Pokrovskie vorota”, “Teatral’naya fantaziya” by Leonid Zorin and “Vozmozhny varianty” by Valentin Azernikov. The relevance of the topic is related to the increased interest ofmodern linguistics in the verbal means typical of romantic discourse in general and of the genre of flirting in particular.

The article is devoted to a formation of a complex speech genre in the culture as a result of borrowing and transformation by changing the basic strategy of the speech genre. The author considers that the processes of assimilation of foreign-language model and the processes of perception and production of the speech are based on the similar principles.