The article deals with the newspaper genres, used for literary materials in the newspaper “Saratovsky Vestnik” (Saratov Herald) in 1910–1913. This is the time when Saratov’s newspaper culture is taking shape: the structure of the newspaper page, its layout and arrangement of materials, the link between the visual range and the genre palette. The Vestnik features the genres of newspaper advertisement, as well as chronicledocumentary articles.