The article deals with the analysis of the genre of a popular science article about outer space in the Soviet press of the 20th century and publications in the Runet of the 21st century (AS1 and AS2 ). Since AS1 and AS2 essentially belong to different cultures, the author uses an integral speech genre technique, which involves the use of a large amount of related information: general cultural, natural science, scientific and technical, ideological and even philosophical.