The article is included in the range of works devoted to the study of genre characteristics of texts and genre forms. The relevance of the study is determined by the specific nature of speech genres and their variability. The purpose of the work is to research the magazine “Tram” as a speech genre and its genre forms. The material for the study was the journal issues published between 1990 and 1995. The article tries to consider the relationship between the concepts of “genre” and “genre form”.