International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)


language image of the person

The language image of the elderly person in the light of evaluating speech genres

Modern linguistic anthropology is characterized by the integration of methods and means of the research reflected in the language of knowledge about the world and the person. It uses instrumental opportunities of the genre theory for semantic modelling of the language image of the person. The substantiation of the research of the language image of the person in the speech genre aspect is given in the article. Meanings, represented by language units of different levels, are focused in the speech genre.