International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)


концепция адресата

THE GENRE OF SELF-PRESENTATION IN THE POETRY OF THE RUSSIAN FUTURISM

The article considers a special place of the self-presentation genre in the poetry of the Russian futurism. this place was predetermined by the overall style of the epoch and the counterintuitive communicative strategy of the new poetic school, the connection between the self-presentation and advertisement genres is traced.