гибридизация

The article studies the way transformed traditional forms of popularization of legal knowledge in Russia impact the popular legal discourse. The form of popularization is perceived by the author as a permanent communicative model used by popularizers to increase legal awareness of non-specialists. Traditional forms of science popularization are subject to modification due to the emergence of new channels and means of communication.

The article deals with hybrid playful speech genres in gaming Internet communication. It briefly highlights different approaches to the definition of the concepts of “hybridization”, “hybrid”, “hybridity” which are significant for this work. The communicative space of the Internet has become a kind of genre-generating environment that contributes to the emergence of new speech genres obtained as a result of hybridization.