The article deals with the problem of the genre originality of official congratulations on National Unity Day. The research is based on official congratulations on National Unity Day, posted on the official accounts of government bodies and officials on the social network and messengers. The purpose of the paper was to establish the genre specifics, as well as the features of verbalization of the idea of integrativeness in the official congratulations on National Unity Day. The study adopted a rhetorical-pragmatic approach.